What makes a product launch successful? The MyMo story Oct 31, 2019 1:27:25 PM Digital, internal event, Experiencial, Events, product launch The client was Standard Bank. The product, the brand-new MyMo account. And the launch, a seamless coming together of ...
What does 5G mean for the events industry? Oct 22, 2019 11:15:50 AM Digital, Strategy, Experiencial, Events, 5G It’s easily the most talked about and lauded technological development to hit the mass market in years. In fact, there ...
Why Internal Staff Events Matter Oct 9, 2019 4:45:30 PM Event Management, Experience, Strategy, internal event, staff appreciation, corporate strategy Why Internal Staff Events Matter If you’re trying to grow your brand, increase your customer base and establish ...
Can Your Event Planner Measure And Report On ROI? Aug 19, 2019 2:00:56 PM Event Management, Latest News, Strategy Can Your Event Planner Measure And Report On ROI? In our second article on 10 things your event planner should know, ...
Rethinking Engagement at Exhibition Stands Aug 19, 2019 12:00:48 PM Experience, Latest News, Strategy Rethinking Engagement at Exhibition Stands The exhibition space can be daunting and exhausting for exhibitors and ...
Can your event planner provide strategic insight? Aug 13, 2019 11:00:38 AM Event Management, Experience, Latest News, Strategy Can your event planner provide strategic insight? What do you expect of a high-quality event planner? What criteria do ...
The Power of Agency Partnerships Aug 12, 2019 4:12:46 PM Event Management, Strategy The Power of Agency Partnerships Pulling off an event that’s groundbreaking, memorable and fosters the ongoing loyalty ...
How and why you need to make wellness part of your events Jun 21, 2019 8:30:24 AM Event Management, Experience, Uncategorised How and why you need to make wellness part of your events In the wake of rising incidents of chronic back pain and ...
Top 5 Ways To Market Your Event On A Shoestring Jun 19, 2019 8:15:03 AM Digital, Event Management, Uncategorised Top 5 Ways To Market Your Event On A Shoestring When it comes to pulling off a successful event, it goes without saying ...
Our Top Five KPIs To Measure Your Event’s Success Jun 14, 2019 8:00:45 AM Design, Digital, Event Management, Experience, Latest News, Strategy Our Top Five KPIs To Measure Your Event’s Success Gauging whether your event was a success can’t be deduced from the ...
How Wearable Tech Adds Value To Events Jun 12, 2019 8:15:07 AM Digital, Experience How Wearable Tech Adds Value To Events When it comes to fitness and entertainment, wearable technology has almost ...
Find Your Niche: Why Cut-and-Paste Eventing Doesn’t Work Jun 7, 2019 8:14:45 AM Event Management, Uncategorised Find Your Niche: Why Cut-and-Paste Eventing Doesn’t Work If you attend an event that you enjoy, you might think it’s a ...
Fatal Flaws: Why Experiential Marketing Campaigns Fail Apr 23, 2019 2:48:28 PM Event Management, Experience, Strategy Fatal Flaws: Why Experiential Marketing Campaigns Fail Experiential marketing: at Worx Group, we’ll be the first to ...
Cybersecurity Matters: Here’s how to mitigate the risks Apr 20, 2019 3:10:46 PM Digital, Uncategorised Cybersecurity Matters: Here’s how to mitigate the risks Hosting an event gives you access to a considerable amount of ...
Four Essential Tips For A Successful Experiential Campaign Apr 18, 2019 8:17:23 AM Digital, Event Management, Experience, Strategy Four Essential Tips For A Successful Experiential Campaign Pulling off an experiential campaign, exhibition or ...
Experiential Marketing is Surging: Are You Keeping Up? Apr 17, 2019 1:46:25 PM Digital, Event Management, Experience, Strategy In a world overrun by adverts, promotions and deals promoting every product, service and apparent necessity, it’s ...
Measuring event ROI: Impossible Feat or Simple Process? Apr 17, 2019 1:44:50 PM Latest News, Strategy, Uncategorised Measuring event ROI: Impossible Feat or Simple Process? If you’re responsible for your brand’s marketing events and ...
Pulling the Plug on Traditional Conferencing Apr 17, 2019 10:45:31 AM Design, Digital, Event Management, Experience, Production, Strategy Pulling the Plug on Traditional Conferencing If the thought of rows and rows of attendees clicking away on their ...
Creating Event Content That Matters Mar 14, 2019 8:37:29 AM Design, Digital, Experience, Latest News, Production Before you host an event, you need to be able to answer the following questions clearly and succinctly. Why have you ...
Should You Use Influencer Marketing For Your Next Event? Feb 28, 2019 7:53:37 AM Digital, Experience Should You Use Influencer Marketing For Your Next Event? The exponential rise of social media has resulted in a ...
5 Tips For Organising An Event From Across The World Feb 27, 2019 7:43:42 AM Event Management, Strategy, Uncategorised 5 Tips For Organising An Event From Across The World Organising an international event can be an exhilarating ...
Event Design: What You Need to Know Feb 13, 2019 8:23:59 AM Design, Event Management, Experience, Latest News, Strategy Event Design: What You Need to Know Think about the most impressive event you’ve ever attended. What made it so ...
Video Production: A Game Changer in Events Feb 8, 2019 8:11:55 AM Event Management, Experience, Production Video Production: A Game Changer in Events There’s no doubting it: video isn’t going anywhere. As time becomes an ...