What makes a product launch successful? The MyMo story Oct 31, 2019 1:27:25 PM Digital, internal event, Experiencial, Events, product launch The client was Standard Bank. The product, the brand-new MyMo account. And the launch, a seamless coming together of ...
What does 5G mean for the events industry? Oct 22, 2019 11:15:50 AM Digital, Strategy, Experiencial, Events, 5G It’s easily the most talked about and lauded technological development to hit the mass market in years. In fact, there ...
Speaker Management 101 Oct 10, 2019 10:42:43 AM Event Management, Latest News, Uncategorised For as long as there have been events, there have been event managers and there have been event speakers. And while the ...
Understanding Event Return on Investment (ROI) Oct 9, 2019 4:48:11 PM Event Management, Experience, Latest News, Strategy When it comes to eventing, calculating event return on investment (ROI) can be complicated. It’s understandable that ...
Why Internal Staff Events Matter Oct 9, 2019 4:45:30 PM Event Management, Experience, Strategy, internal event, staff appreciation, corporate strategy If you’re trying to grow your brand, increase your customer base and establish yourself in your industry, hosting an ...
Can your event planner measure and report on ROI? Aug 19, 2019 2:00:56 PM Event Management, Latest News, Strategy In our second article on 10 things your event planner should know, but probably don’t, we take a look at return on ...
Rethinking engagement at exhibition stands Aug 19, 2019 12:00:48 PM Experience, Latest News, Strategy The exhibition space can be daunting and exhausting for exhibitors and attendees alike. While standing out from the ...
Can your event planner provide strategic insight? Aug 13, 2019 11:00:38 AM Event Management, Experience, Latest News, Strategy What do you expect of a high-quality event planner? What criteria do you use to sift the wheat from the chaff? Because ...
The power of agency partnerships Aug 12, 2019 4:12:46 PM Event Management, Strategy Pulling off an event that’s groundbreaking, memorable and fosters the ongoing loyalty of your customers takes ...
How and why you need to make wellness part of your events Jun 21, 2019 8:30:24 AM Event Management, Experience, Uncategorised In the wake of rising incidents of chronic back pain and repetitive strain injuries, not to mention debilitating levels ...
Top 5 ways to market your event on a shoestring Jun 19, 2019 8:15:03 AM Digital, Event Management, Uncategorised When it comes to pulling off a successful event, it goes without saying that you simply can’t neglect your marketing. ...
Our top five KPIs to measure your event’s success Jun 14, 2019 8:00:45 AM Design, Digital, Event Management, Experience, Latest News, Strategy Gauging whether your event was a success can’t be deduced from the number of champagne bottles left over after your ...
How wearable tech adds value to events Jun 12, 2019 8:15:07 AM Digital, Experience When it comes to fitness and entertainment, wearable technology has almost become passé. Apple Watches and Fitbits are ...
Find your niche: why cut-and-paste eventing doesn’t work Jun 7, 2019 8:14:45 AM Event Management, Uncategorised If you attend an event that you enjoy, you might think it’s a good idea to implement exactly the same model the next ...
Fatal Flaws: Why Experiential Marketing Campaigns Fail Apr 23, 2019 2:48:28 PM Event Management, Experience, Strategy Experiential marketing: at Worx Group, we’ll be the first to tell you that it deserves all the hype, and that if it’s ...
Cybersecurity Matters: Here’s how to mitigate the risks Apr 20, 2019 3:10:46 PM Digital, Uncategorised Hosting an event gives you access to a considerable amount of personal and financial information – your own and that of ...
Four essential tips for a successful experiential campaign Apr 18, 2019 8:17:23 AM Digital, Event Management, Experience, Strategy Pulling off an experiential campaign, exhibition or activation that turns former strangers into brand ambassadors and ...
Experiential Marketing is Surging: Are You Keeping Up? Apr 17, 2019 1:46:25 PM Digital, Event Management, Experience, Strategy In a world overrun by adverts, promotions and deals promoting every product, service and apparent necessity, it’s ...
Measuring event ROI: impossible feat or simple process? Apr 17, 2019 1:44:50 PM Latest News, Strategy, Uncategorised If you’re responsible for your brand’s marketing events and campaigns, you need to know more than how to pull them off ...
Pulling the Plug on Traditional Conferencing Apr 17, 2019 10:45:31 AM Design, Digital, Event Management, Experience, Production, Strategy If the thought of rows and rows of attendees clicking away on their complimentary pens and gazing at a stock standard ...
Where You Should Be Spending Your Event Budget in 2019 Apr 17, 2019 10:22:16 AM Event Management, Uncategorised Money talk never gets old. Whether you’re planning for a new financial year - as many South Africans were doing ...
Creating Event Content That Matters Mar 14, 2019 8:37:29 AM Design, Digital, Experience, Latest News, Production Before you host an event, you need to be able to answer the following questions clearly and succinctly. Why have you ...
Should you use influencer marketing for your next event? Feb 28, 2019 7:53:37 AM Digital, Experience The exponential rise of social media has resulted in a similarly exponential rise of people who know how to work it – ...
5 Tips for organising an event from across the world Feb 27, 2019 7:43:42 AM Event Management, Strategy, Uncategorised Organising an international event can be an exhilarating experience. It’s an opportunity to spread your eventing wings, ...
7 Things To Avoid when Planning A Virtual Event Feb 14, 2019 8:33:30 AM Digital, Event Management, Experience Why Virtual Events Work The digital age has done for the events industry what no other era could ever do – and that is ...
Event Design: What You Need to Know Feb 13, 2019 8:23:59 AM Design, Event Management, Experience, Latest News, Strategy Think about the most impressive event you’ve ever attended. What made it so memorable? Was it the quality of the ...
Video Production: A Game Changer in Events Feb 8, 2019 8:11:55 AM Event Management, Experience, Production There’s no doubting it: video isn’t going anywhere. As time becomes an ever-scarcer commodity and attention spans ...
Best Practice for Levelling up Your Events Jan 15, 2019 10:39:12 AM Design, Digital, Event Management, Experience, Latest News, Strategy The Event industry is dynamic and continues to evolve. We’re seeing rapid growth in different trends and we’ve adopted ...
When Event Tech Goes Wrong: Solutions From Behind The Scenes Dec 14, 2018 8:40:32 AM Digital, Event Management, Experience, Production, Uncategorised We love it that technology can turn a simple event into one with global impact and that’s why, when there’s an ...
The Many Hats of an Event Planner Dec 14, 2018 8:27:21 AM Event Management, Uncategorised Project planners seem to have all the fun. Globetrotting from one destination to another, mingling with A-listers, ...
WOW Your Manager With Your Next Big Idea Dec 14, 2018 8:16:14 AM Experience, Strategy, Uncategorised We’ve often spoken about whether event professionals are born or made, and one of the key traits that seems to set ...
Getting Creative with Your Event Nice-To-Haves Dec 14, 2018 7:50:55 AM Design, Digital, Event Management, Experience, Production, Strategy, Uncategorised In a previous blog we discussed five event must-haves that we believe act as the cornerstone of any successful event … ...
Simulcast Conferences – Thoughts From Our MD Dec 13, 2018 11:10:18 AM Digital, Event Management, Experience, Production Our Worx Group Managing Director, Jessica MacRoberts, shares her thoughts on hosting a simulcast conference. I recently ...
How AI is Powering the Exhibitions of The Future Nov 29, 2018 9:30:34 AM Digital, Event Management, Experience, Strategy Just look around you and you’ll see that there’s no doubt about it: Artificial Intelligence (AI) is changing the way ...
Plan Your Next Event Without Any Overtime Nov 22, 2018 9:57:14 AM Event Management, Uncategorised When it comes to event planning, our event professionals soon find that this isn’t exactly your typical 9-to-5 job. For ...
Strategies To Drive Attendees To Your Exhibition Stand Nov 20, 2018 3:13:37 PM Experience, Strategy Events are a great way to get brands in front of their target audience. More specifically, expos and networking events ...
Meet The Family: Mpho, Tumi and Bonolo join Worx Group Nov 6, 2018 1:25:24 PM Latest News, Uncategorised After years of friendship and working together, we are thrilled to announce that we have officially taken our ...
Best Social Media Practice for Live Events Nov 2, 2018 1:12:39 PM Digital, Event Management, Experience, Production Eventing Marketing and Social Media have become synonymous in the world we live in today. With the rise of the ...
Technology and The Events Industry Oct 30, 2018 3:00:58 PM Digital, Event Management, Strategy Earlier this year we put together an event trends e-book with 6 core trends predictions that would dominate the events ...
Green Events: Rookie Mistakes to Avoid Oct 25, 2018 1:45:27 PM Event Management, Experience, Latest News, Strategy We’re seeing more and more event planners trying to adopt the practice of ‘green eventing’. More popular than ever, ...
Entering an Event Professional Mindset Oct 23, 2018 11:41:42 AM Event Management, Strategy, Productivity, Events Enthusiastic, punctual, able to think on your feet, and endlessly organised – these are just some of the assets that ...
Offsetting Your Most Expensive Event Must-Haves Oct 9, 2018 8:55:59 AM Event Management, Strategy, Uncategorised, Event Budget As event managers, we all have dreams of an endless budget, but in reality, that’s seldom (okay, never) the case. So, ...
Worx Group’s Top Tips for Working with A Difficult Venue Oct 4, 2018 9:05:24 AM Event Management, Strategy, Uncategorised, Venue Management, Event Venue When you’re a bride searching for the perfect venue to host your big day, there’s often a moment of pure joy when, ...
The Rise of the Unconference Sep 27, 2018 2:17:23 PM Event Management, Experience, Production, Strategy, Networking, Unconference In a time of growing input from guests, ever-increasing pressure to create incredible content, an expectation of the ...
Want To Host A Great Event & Save Money? Hire An Events Company Sep 25, 2018 8:58:16 AM Insider, Event Management, Latest News, Strategy, Experiencial There’s no denying that South Africa is going through a period of economic insecurity, and as the budgets get tighter ...
The Truths That No one Tells You About Being an Event Planner Sep 19, 2018 7:27:46 AM Insider, Event Management, Uncategorised We’re often faced with enthusiastic, fresh-faced young business professionals looking to get into the business of ...
5 Tips To Boost Networking At Your Next Event Sep 18, 2018 2:07:05 PM Experience, Strategy, Uncategorised, Networking, Event Marketing Event planners are challenged now more than ever to #bringbacknetworking and make it great again! If this sounds like a ...
The After Party: Essential Things to Do After Your Event Aug 31, 2018 8:57:50 AM Event Management, Uncategorised Curtain down, guests departed, event wrapped… The perfect time to put your feet up and relax, right? Well, for event ...
Planning A Fundraiser: What You Need to Know Aug 31, 2018 8:44:09 AM Event Management, Experience, Uncategorised, Fundraiser Since we first started our business, we’ve been lucky enough to be involved with some incredible charitable causes. ...
Event Budgeting: Common Event Budgeting Mistakes Aug 31, 2018 7:55:45 AM Event Management, Latest News, Strategy, Uncategorised As event planners, our budget is our best friend. With so many of the most classic event mistakes being related to bad ...
How To Use Social Media to Promote Your Event Aug 1, 2018 3:26:04 PM Digital, Event Management, Experience, Latest News Social Media has gone from being a personal networking tool between close friends and family, to a mandatory tool for ...
Problem Solving At Events Aug 1, 2018 3:11:06 PM Event Management, Uncategorised, Problem Solving The events industry is filled with surprises – some good and some bad. In a previous blog we gave you tips on how to ...
Learning from Negative Event Feedback Jul 11, 2018 7:24:35 AM Event Management, Uncategorised We’ve all been there: Months of hard work, weeks of preparation, and days of stress have come together in the single ...
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