Understanding Event Return on Investment (ROI) Oct 9, 2019 4:48:11 PM Event Management, Experience, Latest News, Strategy When it comes to eventing, calculating event return on investment (ROI) can be complicated. It’s understandable that ...
Why Internal Staff Events Matter Oct 9, 2019 4:45:30 PM Event Management, Experience, Strategy, internal event, staff appreciation, corporate strategy If you’re trying to grow your brand, increase your customer base and establish yourself in your industry, hosting an ...
Can your event planner measure and report on ROI? Aug 19, 2019 2:00:56 PM Event Management, Latest News, Strategy In our second article on 10 things your event planner should know, but probably don’t, we take a look at return on ...
Rethinking engagement at exhibition stands Aug 19, 2019 12:00:48 PM Experience, Latest News, Strategy The exhibition space can be daunting and exhausting for exhibitors and attendees alike. While standing out from the ...
Can your event planner provide strategic insight? Aug 13, 2019 11:00:38 AM Event Management, Experience, Latest News, Strategy What do you expect of a high-quality event planner? What criteria do you use to sift the wheat from the chaff? Because ...
The power of agency partnerships Aug 12, 2019 4:12:46 PM Event Management, Strategy Pulling off an event that’s groundbreaking, memorable and fosters the ongoing loyalty of your customers takes ...
Our top five KPIs to measure your event’s success Jun 14, 2019 8:00:45 AM Design, Digital, Event Management, Experience, Latest News, Strategy Gauging whether your event was a success can’t be deduced from the number of champagne bottles left over after your ...
Fatal Flaws: Why Experiential Marketing Campaigns Fail Apr 23, 2019 2:48:28 PM Event Management, Experience, Strategy Experiential marketing: at Worx Group, we’ll be the first to tell you that it deserves all the hype, and that if it’s ...
Four essential tips for a successful experiential campaign Apr 18, 2019 8:17:23 AM Digital, Event Management, Experience, Strategy Pulling off an experiential campaign, exhibition or activation that turns former strangers into brand ambassadors and ...
Experiential Marketing is Surging: Are You Keeping Up? Apr 17, 2019 1:46:25 PM Digital, Event Management, Experience, Strategy In a world overrun by adverts, promotions and deals promoting every product, service and apparent necessity, it’s ...
Measuring event ROI: impossible feat or simple process? Apr 17, 2019 1:44:50 PM Latest News, Strategy, Uncategorised If you’re responsible for your brand’s marketing events and campaigns, you need to know more than how to pull them off ...
Pulling the Plug on Traditional Conferencing Apr 17, 2019 10:45:31 AM Design, Digital, Event Management, Experience, Production, Strategy If the thought of rows and rows of attendees clicking away on their complimentary pens and gazing at a stock standard ...
5 Tips for organising an event from across the world Feb 27, 2019 7:43:42 AM Event Management, Strategy, Uncategorised Organising an international event can be an exhilarating experience. It’s an opportunity to spread your eventing wings, ...
Event Design: What You Need to Know Feb 13, 2019 8:23:59 AM Design, Event Management, Experience, Latest News, Strategy Think about the most impressive event you’ve ever attended. What made it so memorable? Was it the quality of the ...
Best Practice for Levelling up Your Events Jan 15, 2019 10:39:12 AM Design, Digital, Event Management, Experience, Latest News, Strategy The Event industry is dynamic and continues to evolve. We’re seeing rapid growth in different trends and we’ve adopted ...
WOW Your Manager With Your Next Big Idea Dec 14, 2018 8:16:14 AM Experience, Strategy, Uncategorised We’ve often spoken about whether event professionals are born or made, and one of the key traits that seems to set ...
Getting Creative with Your Event Nice-To-Haves Dec 14, 2018 7:50:55 AM Design, Digital, Event Management, Experience, Production, Strategy, Uncategorised In a previous blog we discussed five event must-haves that we believe act as the cornerstone of any successful event … ...
How AI is Powering the Exhibitions of The Future Nov 29, 2018 9:30:34 AM Digital, Event Management, Experience, Strategy Just look around you and you’ll see that there’s no doubt about it: Artificial Intelligence (AI) is changing the way ...
Strategies To Drive Attendees To Your Exhibition Stand Nov 20, 2018 3:13:37 PM Experience, Strategy Events are a great way to get brands in front of their target audience. More specifically, expos and networking events ...
Technology and The Events Industry Oct 30, 2018 3:00:58 PM Digital, Event Management, Strategy Earlier this year we put together an event trends e-book with 6 core trends predictions that would dominate the events ...
Green Events: Rookie Mistakes to Avoid Oct 25, 2018 1:45:27 PM Event Management, Experience, Latest News, Strategy We’re seeing more and more event planners trying to adopt the practice of ‘green eventing’. More popular than ever, ...
Entering an Event Professional Mindset Oct 23, 2018 11:41:42 AM Event Management, Strategy, Productivity, Events Enthusiastic, punctual, able to think on your feet, and endlessly organised – these are just some of the assets that ...
Offsetting Your Most Expensive Event Must-Haves Oct 9, 2018 8:55:59 AM Event Management, Strategy, Uncategorised, Event Budget As event managers, we all have dreams of an endless budget, but in reality, that’s seldom (okay, never) the case. So, ...
Worx Group’s Top Tips for Working with A Difficult Venue Oct 4, 2018 9:05:24 AM Event Management, Strategy, Uncategorised, Venue Management, Event Venue When you’re a bride searching for the perfect venue to host your big day, there’s often a moment of pure joy when, ...
The Rise of the Unconference Sep 27, 2018 2:17:23 PM Event Management, Experience, Production, Strategy, Networking, Unconference In a time of growing input from guests, ever-increasing pressure to create incredible content, an expectation of the ...
Want To Host A Great Event & Save Money? Hire An Events Company Sep 25, 2018 8:58:16 AM Insider, Event Management, Latest News, Strategy, Experiencial There’s no denying that South Africa is going through a period of economic insecurity, and as the budgets get tighter ...
5 Tips To Boost Networking At Your Next Event Sep 18, 2018 2:07:05 PM Experience, Strategy, Uncategorised, Networking, Event Marketing Event planners are challenged now more than ever to #bringbacknetworking and make it great again! If this sounds like a ...
Event Budgeting: Common Event Budgeting Mistakes Aug 31, 2018 7:55:45 AM Event Management, Latest News, Strategy, Uncategorised As event planners, our budget is our best friend. With so many of the most classic event mistakes being related to bad ...
